Mohamed Tazi, director general of Amith, the Moroccan association of the textile and clothing industries, held his traditional press conference on the occasion of the Maroc in Mode and Maroc Sourcing trade fairs held on these 24 and 25 October in Casablanca.

The opportunity for him to display relative optimism. Textile exports from Morocco to the European Union, from January to May 2013, increased by 8%. “It is the third best performance of all exporters to the European Union,” he said.

Above all, he recalled that a prospective approach called the 2025 plan should be implemented, with the 2014 finance law. “It is an approach that should allow us to see the adjustments to be made to our industry. confection is strong enough but it can not rely on the upstream or downstream of the sector, “he summarizes, adding that the association called on McKinsey to develop this strategy.

The plan consists of 5 main pillars with balanced growth between clothing, home and technical textiles, boosting upstream in niches and not capacities, reappropriation of the domestic market, the establishment of support tools and finally the mobilization of all stakeholders.

With supporting figures, Mohamed Tazi estimates that the Moroccan domestic textile market will increase over this period from 40 billion dirhams to 100 billion in 2025. “Our objective is to increase the market share of Moroccan textiles from 30 to 50%” , he commented, adding also that it must be made more transparent.